When published, the customer segment changes its status from Draft to Live, and that means you can start using it in marketing campaigns. Do you wonder how many contacts you have in this segment?
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In our demo, you take up the role of a marketer at a leading training and employment center. Each month, you launch and promote about 30-40 training courses taking place both online and on-site, and now we are going to show you what opportunities Dynamics 365 Marketing offers to do the job fast and succeed.
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Welcome to the guided tour across Dynamics 365 Marketing!
Your company launches new barista courses that will take place in several cities across the US. You are tasked to lead an email campaign and attract attendees.
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If you want to engage your contact list, start with customer segmentation. Think of those customers who are likely to take interest in your offering and don't disturb all with irrelevant communication.
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Customer segmentation
Define a persona and segment your audience based on relevant behavioral, psychographic or demographic criteria.
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For this email campaign, you find important to define the location and age of the target recipients.
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Customer Segmentation
Marketing Emails
Marketing Pages
Customer Journey
Events
What’s next?
Social Posts
Checking for errors…
Publishing…
Prior to publishing a new segment, the system checks it for errors. It seems like you've done a great job here!
Click Go Live to publish a new customer segment
The system shows you all the contacts who meet given criteria. You can customize segment description and add there any personal characteristics of contacts.
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