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Ecommerce Blog

Welcome to our ecommerce blog!

As ecommerce practitioners, we talk about enterprise-level ecommerce with focus on technology and online marketing. We guide business owners, CIOs, marketing and IT managers on how to ensure the security of their ecommerce website, give fresh marketing ideas, unveil conversion boosters, explain how to improve UX and UI design and more.

We keep on sharing new ideas, so feel free to bookmark our page to stay tuned for updates!

Director’s Guide to Effective Ecommerce Testing

Ecommerce, Software Testing & QA

Director’s Guide to Effective Ecommerce Testing

Comprehensive and timely ecommerce testing can mitigate a number of risks associated with the quality of an ecommerce solution. The article tells how an ecommerce director can keep the planning and execution stages of ecommerce testing under review.

By Tatiana Bessonova

How to boost conversion rate in a Magento ecommerce store

How to boost conversion rate in a Magento ecommerce store

Learn to improve the conversion rate of your Magento ecommerce store using these actionable tips. Grow your store and streamline the selling process.

By Fayyaz Khattak

One day in the life of Magento emergency support team – serious Magento issues and simple solutions

One day in the life of Magento emergency support team – serious Magento issues and simple solutions

One day, sellers may find their web store performing poorly or even crashed. To stay calm in such emergency situations, they must be aware of critical Magento issues that have a drastic impact on its operation.

By Igor Goltsov

Analyze this: Google Analytics vs. Yandex Metrics

Analyze this: Google Analytics vs. Yandex Metrics

Explore the differences in metrics of the two most powerful web analytics tools.

By Tanya Yablonskaya

Magento Security Guide: Threats and Safety Measures

Magento Security Guide: Threats and Safety Measures

We aim to help retailers develop a deep understanding of Magento security. For that, we describe both possible security threats and key measures to take for sustainable protection.

By Tanya Yablonskaya

Is Magento A/B testing a panacea for better conversions?

Is Magento A/B testing a panacea for better conversions?

Magento A/B testing is a simple and effective way to achieve high conversion rates. Doesn’t it sound too perfect? Then, let’s evaluate both advantages and possible inconveniences of this technique.

By Tanya Yablonskaya

4 powerful changes to boost your ecommerce conversion

4 powerful changes to boost your ecommerce conversion

If your ecommerce conversions are below average, consider implementing the following four changes to make sure your business is equipped to make more sales.

By Victoria Greene

We’ll be back – how to survive Magento maintenance mode with minimum losses for businesses

We’ll be back – how to survive Magento maintenance mode with minimum losses for businesses

Combining technical and business aspects in our article, we not only teach merchants how to enable and disable Magento 2 maintenance mode, but also explain how they can improve customer experience during maintenance.

By Tanya Yablonskaya

4 reasons why mobile users keep away from your online store

4 reasons why mobile users keep away from your online store

There are a lot of factors that you should consider when creating a website. But as far as people nowadays are always on the go and their mobile devices are their go-to option to access the Internet, having your mobile experience optimized can turn tables and create conversions.

By Lili Grifinn

6 Magento Testing Types You Should Use for Bug-Free Sales

6 Magento Testing Types You Should Use for Bug-Free Sales

We asked our Magento team leader for a consult: what Magento testing types to use to secure a well-functioning web store. He explained 6 major testing types.

By Max Krukovsky

Mobile Commerce App: 5 Features That Will Step Up Your Retail Business

Mobile Apps, Ecommerce

Mobile Commerce App: 5 Features That Will Step Up Your Retail Business

We show how mobile store apps can increase customer satisfaction and improve retail shop businesses.

By Anastasia Yaskevich

The Latest Ecommerce Trends for 2024 – Your Guide in the Fast-Paced Ecommerce Landscape

Ecommerce, Design

The Latest Ecommerce Trends for 2024 – Your Guide in the Fast-Paced Ecommerce Landscape

7 trends in ecommerce to guide you into the kind of experience customers expect in 2024.

By Tanya Yablonskaya