+1 214 306 68 37

Ecommerce Blog

Welcome to our ecommerce blog!

As ecommerce practitioners, we talk about enterprise-level ecommerce with focus on technology and online marketing. We guide business owners, CIOs, marketing and IT managers on how to ensure the security of their ecommerce website, give fresh marketing ideas, unveil conversion boosters, explain how to improve UX and UI design and more.

We keep on sharing new ideas, so feel free to bookmark our page to stay tuned for updates!

7 ways to recapture customers who have abandoned their shopping cart

7 ways to recapture customers who have abandoned their shopping cart

We explain various ways to reduce the number of customers leaving their online shopping carts. The points made throughout are valuable suggestions to any business looking to improve their sales.

By Tanya Yablonskaya

Five minutes to read and five steps to take – a guide to an effective Magento blog

Five minutes to read and five steps to take – a guide to an effective Magento blog

Anticipated benefits, ideas, options and results. We walk you through key steps to launch a blog in a Magento-based store and take your ecommerce business to a new level.

By Tanya Yablonskaya

How cohort analysis and behavioral segmentation will increase your Magento store revenue

How cohort analysis and behavioral segmentation will increase your Magento store revenue

Cohort analysis and behavior segmentation can drastically increase conversion rates. Learn how to implement them in your Magento store and how to discover some of the most important customer groups.

By Valentin Radu

Magento plus Salesforce equals top-notch customer management for ecommerce

Salesforce, Ecommerce

Magento plus Salesforce equals top-notch customer management for ecommerce

Let’s look deeper in Salesforce and explore what solutions and integration options it offers to Magento-based ecommerce businesses.

By Tanya Yablonskaya

What Magento misses to excel in email marketing

What Magento misses to excel in email marketing

The absolute majority of Magento store owners choose third-party services for email marketing campaigns. Let’s find out why Magento out-of-the-box functionality doesn’t meet their needs.

By Tanya Yablonskaya

Magento theme development – does your business need it right now?

Magento theme development – does your business need it right now?

Each ecommerce project has a starting budget. We explain how to choose a website theme and meet the budgetary line. It turns out that Magento theme development is not the only option to create an appealing web store. Though, it is definitely the best one.

By Tanya Yablonskaya

Magento Checkout Process: How to Convert More

Magento Checkout Process: How to Convert More

We guide ecommerce players through Magento checkout options. Don’t hurry to pack your web store with plugins – the functionality is rich out of the box!

By Tanya Yablonskaya

Micro-influencer marketing for ecommerce - macro benefits and hidden pitfalls

Micro-influencer marketing for ecommerce - macro benefits and hidden pitfalls

Our overview of micro-influencer marketing explains why ecommerce companies embrace this emerging trend and what pitfalls they can encounter.

By Igor Goltsov

Magento and CRM: The Real Power of Integration

Magento and CRM: The Real Power of Integration

A Magento web store is a goldmine of valuable customer information. Learn how to use Magento and CRM integration to make the most of it.

By Tanya Yablonskaya

Magento 1 to Magento 2 migration guide: when benefits justify the effort

Magento 1 to Magento 2 migration guide: when benefits justify the effort

Our overview of Magento 2 migration explains the process: what pitfalls one can face and what advantages ecommerce businesses can get as a result.

By Max Krukovsky

Don’t let these Magento issues undermine your online business

Don’t let these Magento issues undermine your online business

There are critical Magento 2 issues that can cost you a fortune if not addressed in time. This article is going to forewarn and forearm you against them.

By Igor Goltsov

Magento shopping cart – optimization tips for better conversion

Magento shopping cart – optimization tips for better conversion

Underestimating the importance of a Magento shopping cart, one risks losing potential customers at the checkout.

By Tanya Yablonskaya