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Custom Pay-As-You-Live Insurance Software

ScienceSoft combines 12 years of experience in insurance software development with proficiency in AI and IoT to create digital solutions that support the innovative pay-as-you-live insurance model.

Custom Pay-As-You-Live Insurance Software - ScienceSoft
Custom Pay-As-You-Live Insurance Software - ScienceSoft

Pay-As-You-Live Insurance Software: The Essence

Pay-as-you-live (PAYL) life and health insurance software is an innovative digital solution that enables dynamic insurance repricing based on policyholders’ behavioral data.

Such software makes it easier for insurers to manage customer incentives for healthy lifestyles and apply fairer, more controllable coverage prices that reward health-conscious insureds.

A basic PAYL insurance solution can aggregate health-related data (e.g., medical records from partnering healthcare providers, data from fitness tracking apps) following a regular schedule and recalculate premiums based on tailored rules. Like any basic insurance software, it also automates standard workflows like application processing, billing, and claim settlement.

A more advanced version of PAYL insurance software can capture real-time health and lifestyle data from connected IoT devices (e.g., fitness trackers, smartwatches, and body-mounted sensors) for ongoing risk assessment and premium optimization. An advanced PAYL insurance solution would utilize artificial intelligence (AI) to instantly evaluate customer risks, reprice premiums, and deliver personalized health and lifestyle recommendations to policyholders.

Custom PAYL insurance software can smoothly accommodate the insurer’s specific processes and data sources. It can also be designed in compliance with global and region-specific data privacy regulations (e.g., GDPR, HIPAA, NYDFS) and equipped with robust security measures to protect sensitive customer data in transit and at rest.

Integrating software with telemedicine providers’ systems lets insurers improve the accuracy of dynamic risk assessments and health recommendations to drive a higher value of PAYL solutions.

  • Implementation time: 9–16+ months for a custom PAYL insurance system.
  • Development costs: $300K–$1.5M+, depending on solution complexity. Use our free calculator to estimate the cost for your case.

Why It’s High Time to Build Custom PAYL Insurance Software

The rapid evolution of AI personalization technologies and the proliferation of wearables are changing the way life and health insurers underwrite and price policies. Driven by the need to minimize risks and provide precise and fair premium differentiation, more and more carriers express their interest in a PAYL model and see it as the next step in the sector-wide insurance transformation.

Pay-as-you-live is a new insurance concept, and for now, there are no market-available PAYL tools to employ the model right away. It creates momentum for insurers to stand out from the competition and win a larger client base with the help of a custom PAYL system. For startups, creating a PAYL insurance software product is a way to enter the rapidly growing insurtech market with a brand-new technology solution.

Potential market for PAYL insurance

Potential market for PAYL insurance

Sources: Health Information National Trends Survey, CCS Insight, Statista, Demandsage, Qualtrics.

Key Features for PAYL Insurance Software

Below, ScienceSoft’s consultants share a comprehensive list of features that would form the core of a robust PAYL insurance solution.

PAYL insurance application processing

  • Automated aggregation of PAYL insurance applications and customer documents (proofs of residence, proofs of employment, health statements, etc.) from client-facing apps, email, third-party insurance platforms, and more.
  • Support for various document formats (PDF, XML, JPG, etc.).
  • Geography-based KYC/AML verification for new clients.
  • User-defined rules for application approval or rejection (e.g., rejecting applications with partially disclosed or undisclosed personal data).

Advanced:

  • Automated extraction of data provided in PAYL insurance applications using image analysis technologies.
  • ML-powered cross-referencing of applicant data with information from third-party sources (e.g., ID databases, employment databases, credit rating platforms) to prove its accuracy and completeness.
  • Alerts to the responsible parties about missing and mismatched data.
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Dynamic evaluation of life and health risks

  • Aggregation and processing of risk-relevant customer data:
    • Health data: personal and family medical history.
    • Lifestyle: occupational hazards, habits (regular training, smoking, etc.), high-risk hobbies.
    • Environmental data: historical air and water quality at the insured’s residence.
  • Rule-based policyholder risk scoring.
  • Dynamic risk score recalculation as the new relevant data appears.

Advanced:

  • Automated capture and processing of historical and real-time health risk data from insureds’ wearable devices:
    • Health data: heart rate, blood pressure, blood glucose, blood oxygen saturation, respiratory rate.
    • Daily activities: daily steps, calories burned, exercise intensity, sleep cycle, stress level.
    • Location: spotting the insureds’ visits abroad and to potentially hazardous regions.
  • Fully automated review and summarization of customer risk documentation using large language models.
  • AI-powered validation of risk data obtained from customers against data from third-party sources like medical records of partnering healthcare providers, EPA databases, and social media.
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Life and health objective setup

  • Rule-based assignment of standardized health and lifestyle improvement objectives for healthy customers, for example:
    • Health check objectives: regular doctor appointments, taking the prescribed medicines, mandatory vaccinations.
    • Physical activity objectives: scheduled exercises, steps, calorie burn.
    • Diet objectives: daily calorie intake, target food nutrition values.
  • Collaborative setup and updating of personalized health objectives for insurants with preexisting conditions (requires the involvement of healthcare professionals).

Advanced:

  • Personalized objectives suggested by AI based on the analysis of a customer’s as-is health state, physical activity level, diet, budget, time constraints related to job and family duties, occupational hazards, services and amenities available at a customer’s location, etc.
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Objective fulfillment control

  • Periodic objective fulfillment checks using data from policyholder wellness apps or using reports from partnering healthcare providers.
  • Scheduled reminders to customers about their life and health objectives.

Advanced:

  • Monitoring the fulfillment of health and lifestyle objectives by a policyholder in real time via wearable devices.
  • Automated recognition of high-risk life and health conditions like extreme blood pressure levels or recurring sleep disorders and notifications to the insurer.
  • AI-powered recommendations to policyholders on the proper steps to mitigate health risks, e.g., adjust sleep schedule or visit a doctor (communicated via the connected insurance app and wearables).
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Incentive management

  • Custom rules for rewarding policyholders when preset life and health improvement goals are achieved:
    • Dynamically reducing premium amounts.
    • Applying premium discounts for the next periods.
    • Providing partial premium reimbursements.
    • Providing coupons or discount vouchers for health and well-being services.
  • Configurable penalties for not fulfilling the objectives, e.g., applying higher premiums or removing previously granted discounts.

Advanced:

  • AI-based suggestions on the optimal discount amounts based on the analysis of client profitability, engagement, and retention.
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PAYL insurance pricing

  • Real-time recalculation of personalized insurance premiums based on the current policyholder risk score and goal achievement progress.
  • Automatically applying personalized financial rewards and penalties to the baseline insurance price at the beginning of each billing cycle.
  • Instant notifications to customers about premium changes.

Advanced:

  • AI-powered suggestions on the optimal initial premium prices for various customers and customer segments based on historical demand, price elasticity, claim costs, customer risk levels, and product profitability.
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  • Calculating due payments for each policyholder based on the predefined sequence and summarization rules.
  • Automated generation of recurring customer invoices, applying region-specific taxes, adding payment links and QR codes.
  • Scheduled invoice submission to policyholders.
  • Support for multiple payment methods: bank transfer, card, e-wallet, PayPal, crypto payments, etc.
  • Real-time payment processing via connected payment gateways.
  • Scheduled payment collection by direct debit.
  • Real-time tracking of due and received payments.
  • Configurable reminders to customers about due payments.

Advanced:

  • Signing invoices using an e-signature.
  • Support for multi-language and multi-currency invoices.
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  • Automated capture and processing of PAYL insurance claims and claim-supporting documents: claimant's statements, medical reports, accident reports, etc.
  • Rule-based claim approval or rejection.
  • Instantly communicating claim-related decisions to customers.
  • Calculating due claim payment amounts.
  • Claims triaging for payment based on urgency, severity, and compensation terms.
  • Automated payment of approved claims.

Advanced:

  • Processing real-time claim-relevant data from customer wearables.
  • AI-supported claim validation and instant fraud detection.
  • Machine learning models for remote health damage inspection (e.g., based on health diagnostic statements, medical images, medical device data) and loss estimation.
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PAYL insurance analytics

  • Automated tracking of PAYL insurance metrics: premiums written, customer lifetime value, retention, and churn, claims volume and costs, and more.
  • Customizable dashboards for various PAYL insurance roles: agents, actuaries, claim adjusters, analysts, etc.
  • Automated reporting of the required PAYL insurance metrics to senior management and regulators (e.g., fraud reporting to NICB and NAIC).

Advanced:

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Customer self-service options

  • Customer self-registration, managing personal information.
  • Two-factor authentication.
  • Template-based creation of PAYL insurance applications.
  • Monitoring life and health objectives, achievements, discounts, and coupons.
  • Paying premiums by a preferred payment method.
  • Filing claims and tracking claim resolution statuses.
  • Instant messaging with insurer reps to handle complex cases.
  • Consolidated and secure data storage enabling smooth policyholder health data portability between insurers

Advanced:

  • Biometric authentication (e.g., facial or fingerprint recognition).
  • AI-based virtual assistants to help customers get answers to simple inquiries.
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Get Reliable and Secure PAYL Insurance Software

Staying at the forefront of insurtech innovations for 12 years, ScienceSoft is ready to design and develop a custom PAYL insurance solution to help you achieve digital leadership in the life and health insurance domains.

What makes ScienceSoft different

We achieve project success no matter what

ScienceSoft does not pass mere project administration off as project management, which, unfortunately, often happens on the market. We practice real project management, achieving project success for our clients no matter what.

See how we do it