Revamp and 10-Year Support for Advertising Software Powered by AR and Machine Learning

About Our Client

The Client is a large European company that specializes in development and commercialization of AR advertising software. Using computer vision and AR algorithms, the Client’s products allow to overlay live sport TV broadcasts with advertising content. The ads are automatically tailored to the audience depending on the location.

Challenge

The performance of the existing AR and machine learning algorithms in the Client’s software often resulted in visual noise and caused critical errors during video rendering or virtual ad placement. Striving to achieve higher reliability of their products, the Client reached out to ScienceSoft, a provider of custom software development services.

Solution

ScienceSoft’s team helped to completely revamp the core technology driving the Client’s products. Thanks to our developers’ skills in AR development and machine learning, the Client’s software now provides frictionless performance while guaranteeing realistic occlusion and high precision of virtual ad placement. Moreover, ScienceSoft’s experience in robust real-time computer graphics/rendering and hardware integrations helped to increase stability of live media playback and widen the range of devices (digital screens and displays), compatible with the Client’s products.

Results

With their core technology redesigned and enhanced, the market impact of the Client’s products increased drastically. Impressed with ScienceSoft’s skills, the Client requested our continuous maintenance and evolution services. The cooperation has lasted for 11 years so far and is still ongoing.

Technologies and Tools

C++, Microsoft Visual Studio 2005, OpenCV.