Total Retail features ScienceSoft’s ecommerce expert in their 50 Best Retail Tips report
Published:
Igor Goltsov, a Lead Magento Developer in ScienceSoft and a regular contributor to our ecommerce and Magento blogs, was featured in the 50 Best Retail Tips of 2018 report by Total Retail.
Total Retail is known as a go-to source of useful insights and latest trends for retail executives. Within their content scope, the portal covers diverse retail-related topics from data security to customer experience. Igor shared his view on influencer marketing in the article 5 Tips to Optimize Your Influencer Marketing Strategy.
The article centers on the key idea: “Entrust content creation to influencers. Marketers are skilled in writing commercial content, but influencers speak the same language with their followers and can inspire them to visit an online store and make a purchase. Here, they have an important advantage — a unique personality that has attracted people, and trust they’ve built with their subscribers. Influencers know their audience and understand what style of advertising would better resonate with it.”
ScienceSoft has been working in the ecommerce domain since 2003. For these years, we have explored all ins and outs of the industry and impart our knowledge both in our company blog and on external resources.