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Ecommerce Blog

Welcome to our ecommerce blog!

As ecommerce practitioners, we talk about enterprise-level ecommerce with focus on technology and online marketing. We guide business owners, CIOs, marketing and IT managers on how to ensure the security of their ecommerce website, give fresh marketing ideas, unveil conversion boosters, explain how to improve UX and UI design and more.

We keep on sharing new ideas, so feel free to bookmark our page to stay tuned for updates!

Magento Checkout Process: How to Convert More

Magento Checkout Process: How to Convert More

We guide ecommerce players through Magento checkout options. Don’t hurry to pack your web store with plugins – the functionality is rich out of the box!

By Tanya Yablonskaya

Micro-influencer marketing for ecommerce - macro benefits and hidden pitfalls

Micro-influencer marketing for ecommerce - macro benefits and hidden pitfalls

Our overview of micro-influencer marketing explains why ecommerce companies embrace this emerging trend and what pitfalls they can encounter.

By Igor Goltsov

Magento and CRM: The Real Power of Integration

Magento and CRM: The Real Power of Integration

A Magento web store is a goldmine of valuable customer information. Learn how to use Magento and CRM integration to make the most of it.

By Tanya Yablonskaya

Magento 1 to Magento 2 migration guide: when benefits justify the effort

Magento 1 to Magento 2 migration guide: when benefits justify the effort

Our overview of Magento 2 migration explains the process: what pitfalls one can face and what advantages ecommerce businesses can get as a result.

By Max Krukovsky

Don’t let these Magento issues undermine your online business

Don’t let these Magento issues undermine your online business

There are critical Magento 2 issues that can cost you a fortune if not addressed in time. This article is going to forewarn and forearm you against them.

By Igor Goltsov

Magento shopping cart – optimization tips for better conversion

Magento shopping cart – optimization tips for better conversion

Underestimating the importance of a Magento shopping cart, one risks losing potential customers at the checkout.

By Tanya Yablonskaya

Magento payment gateways and their role in ecommerce

Magento payment gateways and their role in ecommerce

A deep insight into the online payment process - how Magento payment gateways work and how to choose the right ones for a business.

By Igor Goltsov

Ecommerce marketing tips to rock your online business

Ecommerce marketing tips to rock your online business

More customers, more revenue. Learn how to employ efficient ecommerce marketing strategies for online business success.

By Igor Goltsov

How not to get lost in Magento product types

How not to get lost in Magento product types

The use of different Magento product types, though an absolute must for most ecommerce projects, can cause confusion, especially among novice entrepreneurs.

By Igor Goltsov