Medical Web Design & Development Services

• Business websites for hospitals, health networks, outpatient clinics, nursing homes, practices, etc.
• Catalog websites displaying a product range of a medical device manufacturer, a pharmaceutical company, a healthcare software product company, etc.
• Landing websites (e.g., for medical startups).
• Health education websites (e.g., for medical students, doctors in clinical training, patients).

• Patient portals with telemedicine functionality (to provide patients with access to their health information, appointments scheduling, virtual care, etc.).
• Portals for medical staff (HR software to automate workflows, share expertise within the medical team, etc.).
• Healthcare information portals (storing medical articles, information about drugs and symptoms, news, etc.).
• Vendor portals (featuring information about medical supply vendors and vendor communication history).

• Care delivery assistance (diagnostic web apps, clinical decision support apps, etc.).
• Patient information storage and sharing (e.g., a hospital information system).
• Patient care and monitoring (e.g., chronic disease management apps, telemedicine apps, outpatient care apps).
• Internal processes automation (e.g., hospital inventory management apps).

This patient retention technique can help reengage the web solution users (e.g., patients who visited the facility some time ago). We integrate the following content personalization methods to help you attract new patients and accelerate revenue growth:

• Recently visited section to allow medical web solution users to continue where they left off.
• Geolocation (e.g., to display the closest medical facilities first).
• Personalized promotions in the web solution.
• Loyalty systems with bonus points, cumulative discounts and other incentives.
• Interactive features like diet calculators, ‘slide-to-see’ before and after photos, videos, charts and more.

The web platform personalizes content using patients’ personal information like:

• EHR/EMR health data (data handling is HIPAA-compliant).
• Browsing history from previous entries.
• Current browsing behavior.
• Information about relatives.

Aimed at helping patients get fully involved in their wellbeing activities, our web solutions provide access to reliable medical information and services:

• Information about staff members, featuring a few words about physicians, nurses, etc., their photos, achievements, to help build good rapport between the medical team and the patients.
• Online self-registration options to allow patients to easily check in for an online appointment or schedule a visit.
• Health plans guide to inform patients about their treatment options in a transparent way and lessen the workload on administrative staff.
• Health education to provide extensive health knowledge to show empathy and competence, track patients’ points of interest better and offer more relevant content personalization.
• Interactive Q&A chat to provide medical web solution’s user with immediate support, improve conversion of visitors, strengthen the bonds with the existing clients.
• Motivation elements with milestones, challenges and achievements to help your patients acquire healthy habits by setting goals.
• Social media integration to help your medical web platform users share their aspirations and wins with friends and family across multiple social media apps.
• Medical quizzes to integrate gamification into the learning process.
• Other custom features.

It’s important for patients to track their health data, treatment progress, examination results, billing information, etc. So, based on our 19 years of experience in custom healthcare software development and medical website development, we create these key features and make sure they are fully compliant with HIPAA, HITECH, ISO 13485 standard, etc.

When filling the web platform with interactive and SEO content, we suggest going beyond the general analytics tools, such as Google Analytics, and gather the following metrics:

• Interest in particular services.
• Patient or user engagement level.
• Personalized content effectiveness.